Product packaging serves many purposes. In addition to keeping the product safe, it also has a significant impact on product sales. Customers nowadays are very picky when it comes to buying a specific product because of the variety of options they have. So, if you want to make your product stand out, a unique packaging approach should be adopted for your custom mailer boxes and other products.
As we all know that packaging is the first thing that your customer interacts with. Therefore, by evaluating just the packaging of a product a customer can make his decision on whether to buy it or not. Those who enjoy any product’s packaging, are more inclined to purchase it even if they do not need it. Therefore, to make your customer buy impulsively from you, a good amount of time, money, and thought should be put into its packaging designs.
Here are 5 packaging trends for 2023.
Interactive packaging
Interactive packaging is the future. Brands are utilizing QR Codes, RFIDs, and other types of technological advancements for a better understating of their product’s marketing. Providing all of the product information on a digital platform that a customer can access through different codes present on the packaging increases his/her interaction with the brand. Therefore, develops brand loyalty. In addition, an interactive packaging design is able to better communicate with your customer on your behalf.
Use of creative and bold fonts
Many brands are utilizing unconventional fonts for their product packaging. While it is essential to grab the customer’s attention through creative fonts, it shouldn’t be overdone as well. That’s why you have to think creatively when choosing a specific font style for your product packaging. As all of your brand recognition would depend on it.
Minimalistic designs
Many brands that deal with the sale and manufacturing of organic products opt for a minimalistic design. This is done purposely to keep up with the overall theme of the brands. Thus, adds value to the product as well. Yet, one must keep in mind that even if you are opting for a minimalistic packaging design, it has to be authentic and appealing to the eyes.
Themed packaging
Themed packaging is another trend of 2023. Developing a storyline, and printing it on your product’s Custom Packaging for small businesses using various patterns, colors and designs help to keep the customers interested. Themed packaging also works best for seasoned marketing and advertising purposes. For instance, the holiday season, valentine’s day, etc.
While it is essential to keep your brand updated with the ongoing market trends, be original in your themed packaging design.
Die-cutting
Die-cutting is another popular packaging technique that is being utilized by various brands. The benefit it offers is that it gives a better view of the product to the customer, therefore, increasing sales because the customer has a first-hand interaction with the product. These are some of the packaging trends for 2023 to follow.
