Although this platform is one of the best places to visually communicate your brand and connect with your audience, it is no longer just a social network. Since the advent of Instagram Ads, Instagram TV, and Instagram Business Accounts, it has grown into a playground for influencers, marketers, and businesses to promote themselves.
Today, people not only use Instagram to connect with friends but also to connect with their favorite brands and shop online. Research has shown that the majority of consumers use Instagram to research a brand, with 80% following at least one brand on Instagram.
If you are active on the platform, there are two types to increase your Instagram followers: pay the price and natural. If you’re new to Instagram marketing and still not sure whether to spend your money here or not, you’ve come to the right place. In this article, we’ll tell you how to get followers organically.
You don’t have to spend a dime following this guide, but you do need patience and perseverance because it takes time. However, with Instagram, “slow and steady” wins the race, allowing you to build authentic, engaged audiences who are more likely to engage with your brand and convert. When you’re ready to grow your Instagram likes and followers organically, let’s get to work.
Help followers find you easily:
You can have the best pictures and the most insightful content on your account and work as much as you want, but if people can’t find you, it’s no use. If your followers don’t know you’re around, they’ll never follow you.
To enhance your visibility, use the tools you already have. If you have followers on Facebook, Twitter, or any other social network, make those people aware of your Instagram page by encouraging them to follow you. Consider paying to promote these posts to ensure even more existing followers are attracted to your Instagram account.
You can also put a link on your account to help visitors find you on Instagram and consider including a link in email signatures and other public profiles. If you want to learn how to increase Instagram followers, making the best use of your existing resources is not a problem.
Tell a coherent story:
Consistency and regularity are key to gaining more IG followers. Think about your brand story and useful content that engages your audience. Instagram is a highly visual channel that requires perfect curation for the best results.
Perhaps you care about your products; Show what they look like, show the problems they solve, or explain to customers how they came about. Or maybe you run a service business and are more interested in inspiring clients with messages of inspiring ambition and ideas that matter what your brand stands for, providing a believable image in all of your posts will help you attract and keep new followers.
That doesn’t mean you should limit your Instagram content in any way, but your posts should have clear messages and coherent ideas. Your images should be recognizable at first glance and create a cohesive narrative on this social feed.
Tag other followers:
Adding a specific follower tag to your posts will encourage them to share, which will help introduce your business to more new people. When working to get more IG followers, working with specific influencers is essential. Don’t just randomly mark them, though, because you probably won’t get the answer you want. Engage with them through their posts and use that relationship to grow your following.
You can also encourage followers to tag other followers in your posts. Headlines like “Tag someone who feels this way on Monday” or “Tag someone you’d love to be on this land with” will cause followers to tag their friends like mad. Suddenly you are exposed to many other Instagram followers and you have started to increase your follower count even more.
Use Instagram Ads:
If you are serious about getting more IG followers, then using Instagram Ads is important for you. They allow you to quickly reach new followers by presenting carefully curated content to people who may not have heard of you before.
You can also target your ads using Instagram’s built-in advertising tools. Choose who to show your ads to based on interests and behaviors, demographics, geographic locations, and a variety of other metrics so you can reach the right people. You can advertise on both Instagram and Stories. So explore all the possibilities and experiment with different strategies to see what works best for your business.
Track Your Competitors’ Followers:
Once you have created your account list, the next step is to follow their followers one by one. These people are your target audience because they are already following your competitors, which means they are interested in your industry and maybe even what you share.
With the current Instagram algorithm, you can only follow 50-100 people per day. If you follow more than 100 people a day, you risk getting your account banned from Instagram. Repeat this slowly and evenly.
Avoid Fake Instagram Followers:
Instagram is a popular social media platform that allows followers to share photos and videos with friends and followers. Although the platform has millions of followers, there are also many fake followers on Instagram. There are many reasons why someone would want to create a fake Instagram account: to gain attention, to make money, or to stalk other followers.
Fake followers can hurt your account’s credibility and reach. Not only are your followers cheating, but they can also tarnish your reputation by promoting content that is not credible or relevant. If you believe an account is fake, you can contact Instagram using the Report Account feature. However, if you discover that the account is indeed fake, it’s important to take action before it harms your reputation or engagement metrics.
Measuring Success:
Measuring success is the compass that guides our efforts, helping us navigate the journey toward our goals. In every endeavor, whether personal or professional, the ability to quantify achievements and progress provides invaluable insights. Through careful analysis of metrics and milestones, we gain a deeper understanding of our accomplishments and pave the way for future triumphs.
