There are more than 60 million active business pages on Facebook and that number is constantly growing. While it’s easy to create a business page, it’s much harder to grow your audience and generate more activity on your posts in the form of post likes and shares. To increase Facebook post likes for businesses, you need to be a good tactician who can cut through the confusion we currently experience on social media. But you are not alone. Fighting the noise and trying to be heard has become a classic story for any social media business. If you go in the right direction and follow the steps below, there is a good chance that you will achieve your desired goal. Here’s our updated guide to getting Facebook post likes in 2024.
Why are Facebook Post Likes Important?
There are many reasons why your Facebook page needs to get more post likes on the platform, for example:
- Greater brand trust: the more Facebook posts like your page, the more credible your brand will appear to your target group.
- Influence the Facebook algorithm to your advantage: The Facebook algorithm is strongly influenced by the number of posts and likes on a Facebook page. The more post likes you receive, the more likely you are to appear in your followers’ feeds.
- More leads: 78% of shoppers found retail products to purchase through Facebook. With more post likes on Facebook, you will be discovered by future customers who may be interested in your products.
In short, to be successful online as a business, you must master the art of increasing the number of posts likes on Facebook.
Here Are Some Tips for getting Facebook Post likes
Find Out What Your Audience Wants To See
To create content that your audience will engage with, you need to take the time to find out what they like. By making decisions based on contextual data, you can create posts that get more post likes. Fortunately, there are many tools with which you can analyze your data. You can use Facebook’s official analytics platform, Business Manager, to view data from all meta-social media platforms.
There are also third-party services, such as Hootsuite Analyze, that integrate data analytics across all social media platforms. Once you have the data, focus on getting the numbers right. Engagement metrics like clap rate (the number of post approvals compared to the total number of followers) and virality rate (the number of people who shared your post compared to the number of unique views) can help you determine the type and content that resonates with your audience.
Show Them Your True Face
By showing who you are, you create trust in the eyes of your followers. A big plus is that by posting real photos of yourself, you can easily get more post likes on your Facebook posts from people you know personally. We also recommend posting photos of your team members if you are not an independent freelancer. This way you can gain more followers on your Facebook page from the start and leave a good impression on people who participate randomly or through your campaigns. Your family and friends, as well as the closest members of the
Team, we are sure you will love what you find there. Professional actions and victories should not go unnoticed. This strategy works on any social media channel and also has a positive impact on LinkedIn engagement.
Highlight Your Best-Performing Post
Another quick tip to increase the number of post likes on your Facebook page is to pin the best-performing posts to your page. To maximize its lifespan, pin your top-performing posts to the top of your Facebook page. After all, users have already used it. Therefore, there is a good chance that someone visiting your website will see and interact with it.
The more people interact with your most popular posts, the more engagement your Page will have and the more likely you are to be discovered by your audience. Don’t have the best-performing posts yet? No problem. When looking for a post to pin, remember this general rule: What reason can you give visitors to your Page to stay and like your Page?
This could be an urgent offer, such as a sale that only your Facebook fans know about. You can also pin a post and ask your fans to share more about themselves. This gives you a chance to win a prize, which gives them a little incentive to contact you.
Run Giveaways
To give away can be a great way to get viral attention on your Facebook page and get tons of post likes. To get started, you’ll need to register for the social media contest tool. We recommend you use SweepWidget because it is easy to use, convenient, flexible, and feature-rich.
Then prepare your hand with your tools. You’ll need to choose a prize (something your audience wants) and add entry methods (actions users must take to enter the contest and have a chance to win). It is not possible to add ‘Like this page’ or ‘Like this post’ as a shipping condition. However, you can use the ‘Visit Post’ or ‘Visit Page’ message action instead. This will increase traffic to your posts/pages and users will continue to like them.
Please ensure you are familiar with Facebook’s contest rules and policies and that your contest meets all applicable legal and regulatory requirements.
Stay Up To Date With Trends on Facebook
You will get more exposure if you stay up to date with the latest trends. Facebook users search for content that is relevant to them. Facebook Reels are the fastest-growing format on the platform and Facebook promotes them almost everywhere. Leverage the popularity of Reels to get more post likes with your short video content.
People still use Facebook to learn about brands. Hootsuite’s 2022 Social Media Trends Report shows that 53% of 16-24-year-olds use social media as their main way to find information about brands. Give users what they want by publishing content about your brand. More and more users are shopping via social media apps. Cater to the needs of your target audience by creating a Facebook store to get more post likes on the platform.
