BigCommerce is one of the best e-commerce platforms that helps brands build online stores. Apart from creating a website, there are multiple other things you have to focus on, such as your store speed, ranking, and so many others. To enhance your website ranking, you need to focus on its SEO.
Yeah! Search engine optimization is a technique that boosts site ranking and visibility on search engines. SEO is best for all types and sizes of websites. Additionally, to design your website for the best look, you can hire BigCommerce web designer. Thus, in this blog, we will focus on top search engine optimization techniques.
Strategies To Improve Site Visibility
Thus, these are the tips to boost your website position.
Conduct Keyword Research:
Keyword research is vital for successful SEO. If done right, it brings in tons of leads without spending on Google Ads. Targeting buyer intent keywords positions you in front of ready-to-buy prospects, attracting relevant and high-quality traffic. To perform keyword research, think about customer search intent information, buying, or product comparison.
Thus, analyze their position in the sales funnel to segment keywords. Use free tools like Google Keyword Planner or Search Console. Explore Google auto-suggest, ‘People also ask,’ and ‘Related’ searches.
Utilize Quora for customer queries. Also, check eCommerce sites like Amazon. Consider using long-tail keywords for less competition and targeted results. As keyword research is the first stage of e-commerce SEO, you have to focus on it to get favorable results.
Marketing Of The Website Content:
In today’s tech-driven world, content remains crucial. Yet, many eCommerce owners overlook content marketing, assuming it’s all about sales. However, 81% of online shoppers research before buying, showing not everyone is ready to purchase immediately.
Don’t sideline content in your BigCommerce SEO strategy—understand search intent and where your content fits. A blog post can attract top-funnel traffic, guiding customers toward a purchase.
Creating informative content raises awareness, brings in quality traffic, and establishes industry authority. When buying time arrives, your visitors already trust your site.
For effective BigCommerce SEO, offer valuable guides, relatable reviews, user-generated content, and diverse formats like infographics and videos. Repurpose and share on social media and email platforms. Even BigCommerce emphasizes its significance.
Optimize URLs:
To boost your product’s chances of showing up on search engines like Google, make sure your website’s URLs are clear and simple. Use descriptive, short, and keyword-optimized URLs instead of complicated ones. Changing your webpage or product page URL is easy.
For web pages, go to your admin panel, navigate to Storefront >> Web Pages, and enter the new URL.
For product pages, click on Products >> View, locate the ‘Search Engine Optimization’ section, and edit the product URL.
Follow best practices by using hyphens, setting up 301 redirects, employing canonical tags, and avoiding cluttered dynamic parameters. Additionally, BigCommerce has built-in SEO features for the automatic generation of SEO-friendly URLs and 301 redirects when URLs are changed. Regularly check for broken links using SEO tools.
Speed Optimization:
To boost your website’s performance, prioritize speed optimization. Google values fast-loading pages, influencing your search rankings and customer interactions.
Slow sites increase bounce rates, with 90% of shoppers abandoning carts due to sluggish loading. If checkout takes over 30 seconds, over half of your customers will leave.
Optimize for a better user experience and higher rankings. Challenges like large images and limited hosting options affect speed. Adhere to BigCommerce image guidelines, employ Google AMP for mobile speed, utilize BigCommerce’s CDN for global customers, and minimize third-party apps. Avoid unnecessary codes and excess web fonts, and opt for faster-loading fonts. Implement Structured Data for Rich Snippets.
Customize Category And Product Pages:
Category pages are crucial for your website’s ranking. Following eCommerce best practices, keep a simple hierarchy with three levels, making category pages the second most vital after the homepage.
These pages gain authority and boost their importance in search engine rankings. However, without proper SEO, their significance may diminish, impacting your overall domain authority negatively.
Many eCommerce sites struggle to rank individual product pages due to competition or general search terms. An optimized category page should feature an SEO-friendly URL, keyword-rich title, informative description, unique H1 tag, relevant textual content, high-quality images, filters, and conversion optimization elements. Nike’s website offers a good example of optimized category and product pages, highlighting the importance of proper optimization for better search rankings.
Create Backlinks:
Backlinks are links from other websites to yours, and search engines like Google use them to assess a site’s popularity and relevance. To boost your website’s visibility on the Search Engine Results Page (SERP), focus on quality rather than quantity when creating backlinks.
Choose websites related to your business, avoid irrelevant pages, and aim for 3-5 links per keyword. It’s essential to build links gradually to avoid suspicion from Google.Â
Conclusion
Therefore, in this blog, we have explained the importance of SEO for an online store and the top trick to optimize it. By practicing SEO regularly, you can take your business to the next height.
Also, you can get help from BigCommerce SEO experts like MakkPress Technologies, who have done numerous projects to boost BigCommerce websites for high search engine ranking and have more than 10 years of experience.
