A web design business website is a powerful marketing tool. But many small businesses choose to rely on DIY website builders instead of professional services.
While these platforms are affordable and convenient, they come with a few drawbacks that can hinder your business’s online success. Learn how professional services can make all the difference!
1. Design
You may be told not to judge a book by its cover, but you can’t deny that your website is the first impression potential customers will get of your business. If your site looks amateurish or outdated, they will question your reputability and are less likely to purchase. Creating a website that is aesthetically pleasing and intuitive to navigate demonstrates your professionalism and builds trust.
A professional web design company will also ensure that your website is aligned with your brand’s overall identity and tone of voice. This consistency in messaging and visuals will help to establish trust with visitors and nudge them toward conversion. For example, Field Edge uses client reviews and testimonials on their homepage to showcase social proof that their services are effective.
DIY sites have limited technological capabilities, making them difficult to customize if you aren’t familiar with programming languages. In some cases, it can take hours to tweak a page’s navigation or make a simple change. If you’re relying on a template-based website to generate high-quality leads, the lack of customization and advanced functionality will ultimately hinder your success. This is why it’s important to work with an experienced web design agency right from the start.
2. Technology
When choosing between DIY website builders and a professional service, you need to consider the long-term goals for your business. For example, do you want to offer e-commerce, interactive elements, or ongoing support and maintenance services? These are typically the types of features that professional web designers can provide, while DIY site builders limit your options in these areas.
In addition, web design professionals understand the technology behind the scenes that makes your website work. This includes HTML and CSS, which are the foundation of all websites. HTML, or HyperText Markup Language, gives the material on a page a structure and enables browsers to display it correctly. CSS, or Cascading Style Sheets, defines how the website will look.
Professional web design services also include advanced features and functionality, scalability, and ongoing support and maintenance. These are important factors to consider if you’re looking for the most effective way to get your business online and beat out your competitors. A professional designer can help you achieve these goals in a seamless and cost-effective way. They will ensure that your new website is unique and tailored to your specific needs.
3. Marketing
A professional web designer has the knowledge, experience and skills to create a website that is not only functional but stands out in comparison to the competition. This type of site will be tailored to your business, reflecting the vision and goals you have in mind. In addition, you will benefit from the expertise of a team that has handled all the technical phases of the site, leaving you with more time to focus on other aspects of your business.
It can take years of schooling, tutoring and independent study to become an expert in the field of web design. Unless you’re already a talented graphic artist, this is a difficult task to accomplish and may not be the best use of your time or resources.
A professional website can be a great investment for your business, especially if you’re seeking to stand out from the competition and gain more leads. Investing in a professional web designer can help you save time and money, while providing you with a high-quality, custom-built website that will reflect the best of your business.
4. SEO
A lot of DIY website builders offer users the option to design a site without any coding or design knowledge at all. This is an attractive proposition, especially for those who have never built a site before. With a simple drag-and-drop editor and a library of premade templates, you can have your very own website pushing your products, services, or personal brand in no time. Moreover, people also search for to get more information.
Despite their apparent ease, DIY websites are not without their problems. For one, they tend to look very generic (even with modifications made to the pre-set themes). Additionally, working around the limitations of a DIY builder can take up a lot of time. Whether it’s arranging elements on a page to fit into certain layouts or ensuring that the right pages with the correct content appear in your navigation, these small tasks can add up and become quite cumbersome.
5. Maintenance
It may seem tempting to save money and retain control over your website by relying on DIY tools, but when it comes to ongoing support and maintenance, hiring a professional web designer is typically the best choice. Whether you need help with hosting, email, social media integration, search engine optimization, or site updates, a web designer will have the technical expertise to handle your maintenance needs quickly and efficiently.
While a DIY website may be cheaper than hiring a professional, the long-term benefits of using a reputable web design agency could make all the difference for your business.
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