If there’s a particular industry which has become extremely saturated in recent times, it’s the field of Public Relations. There is a sense that Otter pr reviews firms are popping up quicker than weeds, and selecting from the slush to select a PR firm that is of high quality could be a difficult and daunting procedure at best.
This article provides you with five useful tips that will hopefully help you choose the right PR firm or publicist a bit less stressful and more efficiently to ensure that you make the most of your investment in public relations and see a positive increase in the value of your money.
Five Tips For Choosing The Right PR Firm For You
1. Size – Are you looking for an enterprise-sized PR firm a mid-sized firm, or a small boutique company?
The question I am asking is not a simple black-or-white question. This question has to be determined by a variety of factors. The budget you have set, the amount of individual attention and hand-holding you require, how extensive you would like your public relations efforts to go, and also your desire to have a team of your own or even only two or three enthusiastic publicists to work on your behalf. The largest corporate public relations companies typically charge between $20,000 and $10,000 each month to provide standard retainer service, therefore budget is an important factor. For companies like Microsoft and Johnson & Johnson this is an insignificant amount. However, to a small or medium-sized company, that amount of money is away. The benefit of having a multinational and sometimes international company is the broad reach your company can reach as well as a team of experts who are working on your behalf as well as a huge number of clients who are part of the company which your business can possibly connect with and profit from. The large companies generally have years of experience behind them. A lot of these PR companies are 30 or 50 years old. The disadvantage of these firms , apart from the huge monthly fees is the quantity of red tape and bureaucracy that are involved in the day-to-day activities of the business. And in the worst case scenario, this could cause smaller clients to fall into the wrong hands. Another disadvantage of dealing with big PR firms are the inability to provide personal interaction and personal attention. This is great for established firms but not so great for startups, small and medium-sized businesses who require greater care and brand development. other complimentary services, such as writing and basic marketing support.
Smaller Otter pr reviews firms are more likely to provide monthly retainers which could range between $7000.00 to approximately $2500.00 depending on the amount of overhead they have and their experience and knowledge and their specific public relations area of expertise, their contacts and the amount of time they will devote on your behalf. The majority of PR firms typically fall in the medium-sized, boutique or small category , and are extremely efficient in accomplishing their tasks.
2. Ignore the Hype and Look at a Public Relations Firm’s Portfolio of Work!
I can’t overstate this point enough. When I was looking through some of my sites of my colleagues recently, I was stunned to see that some of these sites are brimming with flashy graphics, advertising copy for their offerings and glossy photos, but no examples of their marketing placements in media, cases and writing examples… nothing! What’s their work? Beware of public relations companies that only flashy and have lack substance. Always make sure you check if their site is brimming with past projects, previous examples of media placements, and others of the work done by the company. Check out the work they have shown on their site and when speaking to an official from the PR firm, request them to provide more details about the work they have done. Some great questions:
What media placements are most satisfied with? What was the method by which that placement was made by your company? What is your company’s greatest strengths? Do you have a list of your media contacts? Do you have market case studies? A few case studies in public relations? What is it that sets your company apart?
3. Be sure that you’re in the right place: Examining the values, your vision and creativity
The previous sentence is pretty easy to understand, however I will go into more detail. This PR or publicist will serve as your brand ambassador. You’ll want someone whose beliefs reflect your own. It is also important to make certain that the person you choose to work with is aware of, respects and believes in the same vision of your business or organization. If you are a PR company would like to present your brand’s beauty products as an exclusive, indestructible or a prestige brand, and you would like your product to appeal to woman of every age, showing how beauty can be available to women of all ages, the publicist might have a view that is not aligned with yours, and the situation could change from confusing to tension. One good tip is to when you meet with a prospective publicist, ask them what they think of the product they represent, what your target market is and what they think about how to present your product in relation to the media and to potential consumers. You shouldn’t be expecting them to provide the details of your product before getting into the product’s line However, they should provide an initial pitch that aligns with your concept. If not, you can move forward.
4. Are you interested in web traffic, magazine advertising or appearances on TV? What are you looking for? Make it clear!
Don’t be shy about stating what you’re looking for. What are you looking for in public relations in the first in the first place? Think hard about the issue. Don’t be afraid to talk about your requirements. Are you aiming to create a solid targeted online following that will increase visitors to your site and convert those visitors to sales? Do you want to find someone who can write exceptional writing for your company, like press announcements or articles, pitch letters for media outlets and other media outlets.? Are you aiming to be an expert and a celebrity in your field? Or build your resume as someone who appears on news shows and gives tips to make yourself appear as a brand and expert? Find out what your goals are, and then select the right PR firm that has a strong reputation in the field you are interested in.
5. Location is location, location, the location
In this day and time of fax machines, email and long distance phone plans and cheap air travel, the location of your PR business may not matter in your eyes…, or could. Do you desire lots of time with your publicist, or do you care not whether your publicist works in Timbuck Tu so long as they are able to finish the job and also get your business media coverage? Every person’s level of comfort with a particular the location is different, and there’s no way to know which is the best or worst. If you’re looking for entertainment public relations, then you can choose the PR firm located situated in Los Angeles or in New York. If you’re an emerging Internet business, you might be able to benefit from an San Francisco based Firm. Style, New York may be the right choice for you but if your style is a collection of swimsuits. In that scenario, an Miami PR Firm could be the perfect choice for you. Are you looking to appeal to the Latin market? Miami might be the best option for you.
