The field of massage on-demand has been growing at a rapid pace. Over the next decade, the demand for trained, pre-vetted massage therapists is predicted to increase. Many people are now prioritizing healthcare and see massage therapy as a part of that in varying professional arenas. As a result, the employment rate is expected to grow much faster than average.
Introduction
One of the most significant trends in the massage therapy industry is the rise of on-demand apps. These sophisticated apps are capable of delivering a massage experience that is consistent, customizable, and available at any time.
Customers can book massage therapy for pain relief and athletic recovery, among others. In other words, health and wellness have become more accessible to the public at large.
Let’s learn about these apps in detail and see how you can use them to enter this booming market.
The Role of Massage On-Demand Apps
Science and technology are changing with the rise of new innovations every year. It has been a growing trend to merge these two for the best outcome for users and businesses.
The rise of smartphones in the business world has created many opportunities for new entrepreneurs. One such opportunity is to use mobile apps to streamline the on-demand service booking process. However, many businesses have taken this opportunity one step further and have created an entire business ecosystem that caters to all the expectations of today’s users.
Seeing the benefits that this kind of experience offers, many entrepreneurs are focusing on the app development process.
Following are some key features of on-demand massage apps that have been quite useful for their users.
Easy Interface
Many massage apps have a simplified layout that offers a minimalistic approach to their users. The UI/UX is designed in such a way that people can easily book the service without any issues.
Live Tracking
Once the massage booking is confirmed, the user can track the therapist along with the ETA for more convenience. Like other on-demand models, the same can be applied to massage on-demand apps as well.
Payment Gateway Integration
Wallet and card payments are considered an added benefit that is used to handle financial transactions safely and securely. Many customers find it convenient, as there is no hassle of carrying cash. Overall, it is no longer a hassle to get an appointment with a massage professional.
There are over a dozen game-changing features like these that have urged users to opt for app-based solutions.
The Future of Massage On-Demand Business
Living in a fast-paced society has propelled us into an era where solutions are just a touch away. As of now, you have seen the pivotal roles on-demand massage apps play.
Now, let’s understand from the perspective of the business and the hidden potentials of the on-demand massage industry.
Visibility and Sustainability
Most massage businesses use apps to engage with a larger audience that wasn’t on their radar before. Not only have these apps provided massage businesses with improved market reach and visibility, but they have helped them maintain branding as well.
In return, notable massage businesses like Zeel and Soothe have made their apps user-friendly, and optimized for better customer engagement. These features have ultimately led to increased sales and revenue, further paving the way for more businesses to partner.
Highly Efficient and Cost-effective
Massage On-Demand businesses of today are able to streamline effective communications and deliver services in a timely manner. From the point of booking, everything can be tracked, and communication becomes easy.
Moreover, your expertise in producing efficient and reliable services has become an industry standard for customer service. Not only has this reduced the operational costs, but your customer can enjoy the benefits of booking a cost-effective massage.
Improved Customer Service
On-demand apps are quickly becoming a favorable choice to access services or products with the touch of a button. Customers need reliability to move forward in the booking process. With the help of such apps, they are able to do so without having to wait in line.
With an on-demand massage app, your business is adept at creating customer-focused experiences that offer real-time assistance. This way, many massage businesses can use these apps to retain old customers and expand their business as well.
Availability to a Wider Range Of Services
The need for many different types of massage services is of utmost importance for places that deal with managing new customer demands every day. Situations like these have made many businesses offer a wide range of services that are available on their apps. The customer can choose the service they want. It could be one or many, as per their needs.
Moreover, by understanding the service gap, you can also hire niche professionals to offer selective massage services. Everything is present on the app, from deep tissue massage to prenatal massage to sports massage, among others.
Increased Customer Loyalty
On-demand massage businesses are known for their customer loyalty, as well-trained therapists are hard to find. Likewise, these customers can easily turn to other massage therapists if they are not happy with the session result.
A mobile app allows these customers to use live chat, push notifications, and gift cards for a more engaging experience. This can result in greater customer loyalty and ease in finding the right professional. This newfound positive view of your business is an incredible achievement, leading to greater sales and an improvement in your business potential.
Starting an On-Demand Massage Service on the Go
Consider this on-demand business model as an upgrade to the traditional massage business. Today’s fast-paced life has garnered the idea of having professionals come to the doorstep on the customer’s schedule. Whether at home or the office, an app can allow them to book as per their needs. Before the smartphone era, people used to call to book a massage professional to come to their place.
Now, with the help of the app, they can easily connect with local massage therapists and book appointments seamlessly. It is an Uber for massage therapists where people demand a service that has to be delivered in minutes.
Developing such an app is a very lengthy, expensive, and complex process. For starters, your app should be developed and launched on both the Android and iOS platforms. Other requirements also include different apps for your users and massage therapists.
Apart from this, you must have a website and an admin panel to manage the overall workings of these apps. Even integrating a simple feature may take weeks to code and test before moving further in the app development phase.
Hence, many entrepreneurs are gradually switching to the latest technology of clone apps.
Developing a Massage On-Demand App Like Soothe Clone
Before you invest your time in market research and app design, consider the app development and testing phases. Even the cost of an app with basic functionality is very expensive when compared to a clone. This is because a clone has already been developed, offering similar features to a top industry-leading app. Here, you don’t have to be involved in the design and development phases. Instead, you can test the demo of the clone as much as you want before buying the source code.
Hiring a professional mobile app development company will give you the same result that comes with the clone. Instead, an experienced white-label firm can easily integrate the ready-made app with your business credentials in just 1-2 weeks. These include the name, logo, and color schemes of your business, along with language and currency for your target audience.
You can also choose the preferred SMS and payment gateway from the same place.
As the years have gone by, new platforms have emerged to match the demands of their consumers. Creating an on-demand massage app that works just like Soothe or Zeel should be bought instead of made from scratch. In the long run, you can attract more investors as you have entered the market before your competitors.
Conclusion
The future of massage on-demand is bright and full of potential. Businesses backed by mobile apps can look forward to a more accessible, effective, and convenient way to enter the industry. The integration of technology and growing acceptance in the healthcare and wellness sectors will continue to play a vital role in the massage industry.
With a Massage On-Demand Business, you have the opportunity to be your own boss and achieve more than a 20% profit margin each year. If you wish to enter this business, consider investing in a clone. It practically costs a fraction of the actual cost of app development from scratch.
By having proficient therapists ready to answer emergency calls, your on-demand business could be a game-changer in its industry.
