Looking to enhance your hotel’s appeal? Think of lively displays, captivating visuals, and personalized experiences at every corner. Moreover, the hospitality industry has embraced these boards and digital signs to elevate customer service. Integrating these innovative technologies into your hotel strategically can foster strong, enduring relationships with guests and customers.
The signs, especially digital ones, in hotels add a layer of flexibility and accessibility to your marketing approach. Further, it prioritizes a customer-centric strategy that is progressive and draws people in.
More About The Digital Boards Your Hotel Needs
Digital boards enable effective communication with your audience. These boards serve as an ideal solution for sharing pertinent and timely information with hotel visitors. Utilizing this technology which also includes readerboards offers several advantages, including:
- The ability to showcase services
- Highlight local attractions
- Inform and delight guests
Further, these boards ensure your message reaches guests who may not have perused room brochures, opened emails, or flipped through binders. They are also sizable, vibrant, and hard to overlook. Moreover, the combination of these benefits significantly improves the guest experience, potentially:
- Raising your guest satisfaction survey (GSS) score
- Boosting cross-selling and upgrades
The Types Of Board Signs Hotels Use
A Friendly Greeting
A thoughtfully crafted welcome message establishes the mood for guests’ stays and leaves a positive first impression. As guests enter your hotel’s lobby, a strategically placed large digital reader board display welcomes them. Further, positioned prominently in the reception area, it becomes the initial focal point for arriving guests.
The display presents an eye-catching welcome message to grab guests’ attention and give them a sense of being special.
Information and Direction
A key role of hotel digital signage is to direct guests. Also, visual displays are handy for providing guests with comprehensive details about the hotel, covering essential information such as:
- Hotel amenities: locations and operating hours
- Signs indicating Hotel Check-in/Hotel Check-out times
- Schedules for conference rooms
- Specials and deals at the hotel
- Flight information
- Weather updates
These displays are also effective for cross-selling, guiding guests to different sections of the hotel that can contribute to increased revenue.
Wayfinding
Critical to the information to be showcased, digital signage or boards in hotels should primarily serve as a tool for straightforward way-finding. The most common question guests ask at the front desk is often about directions. Moreover, way-finding readerboards can take the form of either static or interactive displays, incorporating elements such as maps, QR codes, and even SMS texts for ongoing support. Guests would find these strategically positioned throughout the property to maximize their accessibility. It includes placement in:
- The lobby
- Nearby elevators
- In the revenue-generating areas of the hotel
Readerboards
Readerboards, commonly found behind the front desk, present crucial information for visitors. Also, the data typically featured on these boards focuses:
- Local events and announcements
- Regional and national news
- Important reminders, like “Remember to carry an umbrella!”
Readerboards offer an extra layer of service beyond what the front desk staff can provide. For instance, essential reminders can be influenced by the weather and directly displayed, whereas a staff member might not be aware of current weather conditions like rain.
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Hotel digital signage displays can seamlessly incorporate advertisements without disrupting the guest experience. It also means creating additional revenue. Visitors may not even notice, as these ads can be presented alongside discounts for local businesses and vendors. Moreover, by exclusively featuring advertising from trusted local partners, the hotel can steer guests to establishments it endorses.
It’s a mutually beneficial arrangement! Guests enjoy discounts, the hotel generates revenue, and local businesses experience an uptick in business.
Common Guest Queries
Hotel digital signage displays efficiently address frequently asked questions, providing answers before guests even approach the staff. Also, this encompasses a range of topics – from pet policies and breakfast schedules to hotel check-out time details. Presenting such information in a question-and-answer format maintains that some guests receive assistance without needing to engage a staff member. While deploying and situating hotel signage poses its challenges, the content displayed is paramount to shaping a positive experience.
Sidenote: You Can Have a Readerboard Outside Your Hotel Too
In the midst of the bustling activity outside, outdoor digital reader boards stand prominently. They catch the eye of every passerby!
These boards are definitely larger than their indoor counterparts. But they are also designed to withstand external environmental challenges like rain, sunlight, or dust, and hold their ground. Logically placed in high-traffic areas such as roadsides, shopping malls, parks, and hospitals, these boards are crucial in:
- Outdoor advertising
- Public announcements
Optimizing Hotel Digital Reader Boards And Other Signs
Implementing best practices is key to maximizing the benefits of anything you do for your business.
Location and Placement
Choose where to position your digital signage sensibly and practically. Its effectiveness relies on being easily visible.
Clear and Concise Messaging
Further, given that people tend to read short paragraphs on digital signage, keep your messages brief and use legible fonts. The goal is to catch the eye quickly.
Tailored Content
Customize your content based on location and the target audience. For instance, promote breakfast options in dining areas and spa treatments in wellness areas.
Interactive Elements
In our ever-evolving technological landscape, digital reader boards have undergone a transformative shift with the advent of interactivity. Also, interactive digital reader boards go beyond passive displays; they actively invite and encourage audience engagement.
This active involvement is achieved through two main methods: touchless and touchscreen interactions. Touchless interactive boards leverage advanced technologies such as:
- QR code scanning
- Voice control
- Motion sensors
- Innovative air-touch technology
The latter, especially intriguing, enables users to navigate the screen through gestures from a distance, eliminating the necessity for physical touch and thereby elevating the overall venture.
Regular Content Updates
Moreover, make sure your content stays fresh and up to date. After all, displaying outdated policies can negatively impact guest perceptions, so keeping information updated is crucial.
Takeaway
For the successful integration of digital signage, it’s crucial to establish clear goals and plan your budget accordingly. Additionally, strategic placement is key, with a focus on high-traffic areas for optimal impact. However, you can bypass the time-consuming aspects of this process by entrusting the job to Wurz Sign Systems. Our team will handle the task just as you’d like it, making it effortless for you and enhancing the experience for your guests.
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